![]() ![]() Usually, they’re held after the sprint to hand over marketing materials to stakeholders and review the sprint's outcome. These are also short meetings, but they’ll typically last longer than a scrum meeting. Naturally, sprint meetings are meetings made to talk about the sprint. Sprints are short marketing campaigns that run for a week or two with clearly defined goals. Much like scrum, sprints are another popular method for agile marketing teams. The idea is to set the pace for the day and kickstart everyone into work mode - and that’s why they need to happen at the start of the day. During that span, each team member summarizes what they accomplished the day before, what they plan to do that day, and any challenges standing in their way. They’re popular among agile teams, where there is often a time limit of 10 minutes or less. Scrum meetings and standups are designed to be quick. While you can bring up any of the above topics at these meetings, each type has its own focus area. Now that you know some of the essentials to discuss at marketing team meetings, it’s time to look at the different types of meetings you can hold. How does Emily Kramer (formerly at Asana & Carta) manage her marketing meetings? Use her template. You’ll be surprised by how much this one simple trick improves productivity, team culture, and general positivity toward meetings. Successes and winsĪs you’re wrapping up the meeting with key takeaways, make sure that you end it on a positive note with successes and wins. Reserve some space within your meeting to review your KPIs - where they are currently, the goals you’re targeting, and what needs to happen to get there. ![]() KPIs and goals reviewĪ huge part of marketing revolves around key performance indicators (KPIs). ![]() It also helps keep everyone accountable and updated on project status. Why? This helps you, as the manager, identify who needs help where. Just as you give everyone a few minutes to outline the current status of their projects, they should also get a few minutes of meeting time to discuss the things they did the week prior and what they’re planning to do in the coming week. In a perfect world, your team’s plans and projects would always go off without a hitch - but in reality, there are almost always roadblocks, either small or large, that get in the way of your marketing goals.Ĭreate a space within every meeting during which team members can bring up challenges. ![]() Basically, outline the objectives for whatever your team is working on - like objectives for the quarter, the month, or the sprint that you’re currently on - and touch on the results you’re targeting when you’ve met those objectives. Your OKRs are “objectives and key results,” and they should be among your agenda items for most, if not all meetings. This helps you set the pace, and more importantly, it gets all team members on the same page. Plan to spend just a few minutes per person on these updates at the start of every meeting. Project and performance updates don’t need to be anything complex - just a quick overview of who is working on what, why they’re working on it, and what they’ve accomplished. Here are the different types of marketing meetings, tips for hosting better meetings, templates you can try, and more.Īnd don't forget to use Range to enhance all of your meetings! What do you need to cover? 6 marketing meeting agenda items Project and marketing performance updates ![]()
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